Wolf Countryside
New Logo Design
Freelance work on behalf of a client asking for a new logo to connect with his newly renamed business.
Creative Brief
Project Directions: Create new logo for lawn care and snow removal business. Client wants to go more in the direction of commercial lawn care versus residential and wanted the logo to reflect professionalism and compentency.
Client: Mark Wolf
Initial Concepts
Some rough sketches on paper started my ideas before moving to Adobe illustrator to build the logo. The logo went through several revisions before the final logo emerged.
Final Design and Application:
Yellow and blue were chosen to represent winter and summer showing that the business does snow removal in the winter and mows lawns in the summer. The “W” was customized with a slant to create the straight edge against the sun/snowflake and as a reference to the snowplow on the front of the clients truck.
