User Experience or UX Design
"User experience" encompasses all aspects of the end-user's interaction with the company, its services, and its products. (Norman-Nielson Group https://www.nngroup.com/articles/definition-user-experience/)
Creative Brief
Project Directions: UX Design or User Experience Design is foundational to any project, especially in creating an app. For this project, I took the wealth of information available on the Destination Madison website and transformed it into an app to aid the 1.26 million users who visit the website in a year. Studying UX principles places the focus on user-centered design thinking. Client: School Assignment
Programs Used:
Here is a look at the final prototype in action!
Case Study
Scroll through the case study below to learn more about my research and reasons behind each design decision along with explanation of UX principles implemented in this project.
