Rebranding for Clary’s Old-Fashioned Gourmet Popcorn

Series of Print Ads

New Logo and Branding

I chose to keep a yellow color but to deepen it from what Clary’s currently uses. Yellow conjures up buttered popcorn and nods to the Green Bay Packers colors. The dark maroon/brown gives the brand the firm anchor of tradition, while also being a deep reddish tone as a reference to UW Madison Badgers. These print ad series shows the map of downtown in the background while showcasing iconic Madison landmarks.

Branding Assets

Website Redesign

Design Process

Sketches:

Logo Iterations

Round 1 Version - ear of corn in round badge

Round 2 Version - concept of combining an ear of corn with the capitol building as a nod to the Madison Capitol building which is very close to Clary’s.

Final Round Version - simplified the capitol building shape, moved “Est 1990” inside the circle. Put “Clary’s” as the largest type so it is read first.

Original Logo

New Logo

Complete Website

‣

Open to view credits: Stock Photography and Photo Mockups