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Packaging DesignBrandingLogoAdobe Illustrator
Creamette Pasta… a mainstay in the midwest kitchen!
While most of us are familiar with the classic green boxes and red logo of Creamette, I wanted to bring in a new generation of consumers with a redesign of the logo and packaging of Creamette Pasta Boxes.
Logo redesign
The original Creamette Company building still stands in Minneapolis, Minnesota and while the building has been repurposed as apartments, the first company logo still announces the beginnings of the pasta company.
I used this original logo of The Creamette Company as inspiration for the redesign on my boxes:
Image Gallery
Current logo and packaging
Design Process: